ACCOUNTABILITY IS OUR RIDE OR DIE
With decades of global experience in creative industries, we knew it was time to do things differently. To break the system, streamline the way we work, and apply what we've learned more meaningfully.
Which is why we focus so much energy on building project partnerships. Our founders stay close to every brief, understanding your challenge intimately and becoming part of your team. We then curate the right crew for the job from a close knit network of creative collaborators and suppliers.
So you get global network experience, thinking, craft and production - without big agency rates.
AMY HOLLIER
Founder & Strategy Partner
Amy has 20 years experience in advertising agencies in Melbourne, Sydney, Paris and Geneva focussed on brand building across global and local FMCG, pharma and service brands. She is the architect of The Open Arms Empathy Model, born from a frustration over decades watching precious human insights get whittled down to a box on a brief.
“We don’t want to invent problems to solve. We want to respond to truthful conversations based on genuine insights and lived experience.”
A born extrovert and communicator, Amy is passionate about helping people, whether her work supports 30,000 jobs at a big corporation or protects our most vulnerable citizens through volunteer work. She believes powerful storytelling plays a crucial role in an economy where people, planet and profit can all thrive.
Jess Lilley is a creative director, writer, and broadcaster who has long focussed on creating work that is embedded in culture while enabling positive social change and community building. Her creative career has seen her work in Melbourne, Toronto and London, with her work recognised by international awards shows.
Jess has honed The Dream Room approach as a process to create powerful, unexpected ideas that connect for every brief, every deadline, every budget.
“The Dream Room sounds a little flighty but it is a solid process that has evolved from working across different creative industries, including advertising, film, theatre and journalism. Really, it’s about impactful storytelling, anchored in authentic needs and desires.”
JESS LILLEY
Founder & Creative Partner
