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A creative company for the people

We are a purpose-led ideas and storytelling company, harnessing the twin powers of empathy and creativity to help you meaningfully connect with the communities you serve so they may thrive. 


Our aim is to help build stronger, happier communities who are more supported and connected to each other and the services they need.

And we put our money where our mouth is, driving profits back into organisations and projects with lasting community benefits. Join us on our mission to make a positive impact with everything we do.


The power of empathy

Compassion is at the heart of everything we do. Our research and strategic tool, The Empathy Model, finds and centres the people you need to connect with, then filters decisions through the lens of what they need for positive outcomes in their lives.

The power of creativity

The Dream Room is our unique creative process, fuelled by decades of learnings from a range of creative disciplines. In practice, it means we go deep on every project we collaborate on. So the ideas and storytelling we create together makes a lasting impression for lasting impact.


The Dream Room works with The Empathy Model to ensure the right ideas find the right people in the right way.

“The Open Arms Empathy Model taught us things we didn’t even know about ourselves. It led to category-breaking creative work across all our brands with brilliant results. The team are so passionate, they are like an extension of us.”

Niki Evans, Marketing Manager

Virtus Health

“We love collaborating with The Open Arms. They really dig deep to understand the problem and find creative solutions that are moving and so powerful: from big, impactful ideas to trauma informed education content.”

Deborah Morris, Media Manager
Alannah & Madeline Foundation

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