THE OPEN ARMS APPROACH
We have two processes that underpin everything we do. The Empathy Model helps us understand what your audience need to live the lives they want. The Dream room gets their attention through powerful storytelling and inspiring ideas.
Together, they help build success for you and your community.
Our process is built from the ground up to deliver. From deep, wide and nuanced consumer research; to data informed customer experience analysis; to big ideas, impactful storytelling and co-designed creativity; to production that cuts through.
What makes us different is deep listening, genuine collaboration and fluid team building. So we can apply the same level of care, knowledge and attention to every brief and budget.
THE EMPATHY MODEL
Our starting point is empathy for your audience, followed by deep community research and engagement to fully understand who they are, what they want and why they do the things they do. A strategic approach informed by lived experience and authentic needs and desires, including specific research approaches for specific audiences, whether it be CALD, LGTBQ+, young or old.
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The Empathy Model includes:
+ Desktop research to define audience groups, behavioural statistics and opportunities for messaging
+ Community engagement research: one-to-one audience conversations to gather insights and feedback
+ A strategy that makes connections between brand and audience
+ Strategic insights to define clear messaging hierarchy
+ Output: campaign strategy and creative brief
THE DREAM ROOM
The Dream Room is a creative process honed over many years to create original and impactful campaign and brand ideas, anchored in understanding what your audience needs and how you can help them. Our team combines thinkers with diverse experiences and skills, who span writing, design, filmmaking, photography and content creation. We are big believers in co-design, so if we need to bring someone with a particular lived experience onto the team for a project, we will do so.
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Our creative process is very collaborative, ensuring we work closely with our client partners and the communities our ideas are intended to create social and cultural impact. From brand platform and integrated campaign ideas through to social campaigns, content calendars, web design, brand experiences and everything in between.
The Dream Room process includes:
+ A full brand and audience immersion for the creative team
+ Unfiltered initial ideas to find a unique voice and approach
+ Supplementing ideas with brand knowledge and best practice innovation
+ Shaping ideas within production, budgetary and media parameters
FIND OUT HOW OUR APPROACH CAN WORK FOR YOU
We bring together the right team for each project from a close knit network of creative thinkers, makers and suppliers. So you get global network experience without big agency rates.
