ZOE BELLE GENDER COLLECTIVE
& RESPECT VICTORIA
Brand Experience & Content Series
LOVE YOU QUEERLY
A project encouraging solidarity with trans and gender-diverse Victorians.
A campaign that began as an activation at Midsumma with an open invitation to pick up a pen, write a message from the heart and leave it for all to see. The response was incredible, with an outpouring of personalised declarations of love and support.
So we decided to deliver the messages, filming trans and gender diverse Victorians reading and responding to them in a series of videos acting as a reminder that love, hope, community, safety and allyship are the path to change. It is an invitation to allies to show up, speak up and make their support known. When we all stand together, no one stands alone.