In a time when young people are turning away from traditional news media and misinformation is rife, how does a non-profit news platform build brand awareness and encourage them to lean in? 

 

The Conversation is advertising-free and works closely with academics on all their content, prioritises facts, evidence and research over profit or clicks. We created a short social film for them that would challenge their audience to think about the information they consume and how it impacts their day, encouraging them to go where the quality of the information is better.