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We help you harness the twin powers of empathy and creativity to help communities thrive.

We go on seniors walking groups, visit suburban community centres, shadow workers in the field. Wherever we need to be to gain crucial insights into what makes ALL people tick. Both out in the world and within your own organisation. Then we transform their stories into powerful ideas that make a lasting impact.


Over 50% of Australians are first generation migrants
or have parents born overseas
Over 20% of Australians live with a disability
Over 30% of Australians rent

We talk to them all. We call it The Open Arms Empathy Model and it’s a unique tool to get to unique storytelling.

Insights move from the Empathy Model into the Dream Room — a creative process drawing on a diverse range of creators to assemble the right team for your project. Our regular crew includes artists, filmmakers, musicians, comedians, journalists and content makers. As well as designers, copywriters and art directors. 

Together they transform deep insights into unique ideas and storytelling that packs a punch.  


We bring decades of agency network experience at a fraction of the cost. 

Our founders have worked in multiple markets, developing award winning creative campaigns for global accounts. You benefit from all that knowledge while we forge new ways of working to keep overheads low.

The Open Arms was founded by two women to be more accountable: to the communities we work with; to the people and organisations we collaborate with; and to ourselves. Our values are front and centre of everything we do. 

We are ambitious and driven to harness empathy and creativity to help all communities thrive. 

Talk to us about how we can work together to get it done. 

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